Porsche Road & Race

Your favourite online journal covering Porsche's rich motorsport heritage

  • Motorsport
    • WEC
    • Supercup
    • Carrera Cup
    • Imsa Weathertech Sportscar Championship
    • Intercontinental GT Challenge
    • Other Motorsport
    • Fact Files
      • Current Race Cars
      • Racing Drivers
        • Current Racing Drivers
        • Past Racing Drivers
      • Team Personnel
  • Yesteryear
    • Motorsport
    • Race Cars
    • Road Cars
    • Profiles
    • Other
  • Road Cars
    • 911
    • 718 Cayman
    • 718 Boxster
  • My Porsche
    • My Story
    • Pic of the Week
  • News
    • Porsche News
    • Porsche Museum News
    • Around the World
    • Auction News
    • Other News
  • Videos
  • Books
    • Book Reviews
    • SPECIAL BOOK OFFERS
  • Calendar
  • About us
    • Contributors
      • Glen Smale – Editor
      • Elke Smale
      • Martin Raffauf
      • Kieron Fennelly
      • Lucian Sonea
      • Kevin Ehrlich
      • Andrew Hosking
      • Richard Wiley
    • What We Do
    • Disclaimer
    • Privacy Policy
    • Contact
  • Donate
  • Shop
  • Basket
You are here: Home / News / Redesign of Porsche pavilion in Wolfsburg

Redesign of Porsche pavilion in Wolfsburg

12th December 2016 by: Glen Smale | Leave a Comment

Porsche pavilion in Autostadt Park, Wolfsburg

Porsche AG reopened its pavilion at the Autostadt park in Wolfsburg 15 November 2016, after a significant expansion programme. The exhibition area inside the pavilion has been expanded from 65 m² to 504 m², and going forward, this new exhibition space will house two special exhibitions each year. The new area was inaugurated with the special presentation entitled “Mission Future Sportscar,” where visitors were able to see the 919 Hybrid, the winning vehicle from the 24 Hours of Le Mans in 2016. In addition, the 28 1:3 scale miniature vehicles will take visitors on a journey through the product history of the sports car manufacturer. This journey through time begins with the Porsche 356 from 1948 to the 718 RS 60 Spyder, the current generations of the 911, 718 Boxster, 718 Cayman and Panamera.

The 2016 Le Mans 24-Hour winning #2 Porsche 919 Hybrid
Porsche display in the pavilion

“Another new feature is that visitors are guided through the exhibition using an iPad,” explained Robert Ader, Director Marketing Communications of Porsche AG. The tablet is used to present detailed information about the twelve milestones in the history of the Porsche brand, which visitors pass as they enter the pavilion. The miniature vehicles, arranged in a cluster, can also be controlled via the iPad. “The interactive expansion of our exhibition means that we can not only create an individual visit for each generation, but also make it more varied and more appealing,” added Ader. A new film about the brand forms part of the redesign in the Porsche pavilion, providing further insights into the values and philosophy of the sports car brand.

Advertisements
Porsche G-Model
Interactive display at the Porsche pavilion

“The location of the Porsche pavilion between the Volkswagen pavilion and the Customer Centre impressively symbolises the close ties and common history within the Group. I am thrilled that this visitor magnet is receiving its first expansion today with a new changing exhibition, making the sporting genes of the brand even more tangible for our guests,” said Otto F. Wachs, Managing Director of the Autostadt. The Porsche pavilion at the Autostadt in Wolfsburg was opened in 2012 and won the Automotive Brand Award 2012 design prize in the “Best of Best – Architecture” category in the same year. The building sports a curved and gleaming matt roof design, inspired by the silhouette of a Porsche. This unusual design symbolises the common roots that have united Porsche and Volkswagen from the very beginning. “For Porsche, the pavilion is a central structure at the headquarters of the Volkswagen Group and thus represents the fascination for our brand,” explained Achim Stejskal, Director of the Porsche Museum in Stuttgart. “With the redesign, we hope to be able to give visitors new insights into our company.” The Porsche pavilion is just one of a total of eight pavilions that visitors can enjoy at the Autostadt in Wolfsburg.

Advertisements

Edited by: Glen Smale
Images by: Porsche

Save Article as PDF

OTHER ARTICLES YOU MIGHT BE INTERESTED IN

Share this:

Categories: News, Porsche Museum News Tags: Autostadt, Museum, Porsche, Wolfsburg

Leave a Reply Cancel reply

E-mail Subscription

SUBSCRIBE FOR FREE and be the first to receive new articles directly into your inbox:

Archives

Connect with us

  • E-mail
  • Facebook
  • Instagram
  • RSS
  • Twitter

Book Reviews

Don’t Wash Mine

I have been looking forward to seeing this new book from Dalton Watson, covering the very colourful

Porsche 911 G-Model: The Book 1974-1989

Hot off the press, so to speak, is Berlin Motor Books’ latest offering covering the 911 G-Model, and

50 Years Porsche 914

Whether you love it or hate it, the 914 served as a very important family member in the Porsche

More Book Reviews ››

Our Other Websites

Virtual Motorpix new website icon
Virtual Motorpix blog link with new logo

OTHER ARTICLES YOU MIGHT BE INTERESTED IN

Join us on Facebook

Join us on Facebook

Disclaimer

Porsche Road & Race is entirely independent and is in no way connected with the company Dr. Ing. H.C. F. Porsche AG or any of its affiliates or subsidiaries. Please also read our full Disclaimer.

Follow us on Twitter

Tweets by Porsche Road & Race

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

OTHER ARTICLES YOU MIGHT BE INTERESTED IN

Advertising

Please contact us if you would like to discuss advertising opportunities on Porsche Road & Race.

OTHER ARTICLES YOU MIGHT BE INTERESTED IN

Connect with us

  • E-mail
  • Facebook
  • Instagram
  • RSS
  • Twitter

Please share our website

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Copyright © 2021 Porsche Road & Race