Maranello, a small town by most standards, sits in the northern Italian province of Modena. With a population of a little more than 15,000 inhabitants, it must boast the happiest sub-group of people on the planet. In the 1950s, Enzo Ferrari realised that he could make enough money from roadgoing sports cars with which to fund his racing activities. But importantly, those cars needed to have an identity that would be recognisable by the public. This development would open the next chapter in the company’s history.
Lightweight construction, powerful engines and sleek, streamlined bodywork all became hallmarks of the Ferrari sports car legend. With an unrivalled, world-leading design and styling industry right on Ferrari’s doorstep, it is not surprising that Ferrari has over the years produced some of the most desirable sports cars in the world. But taking on the responsibility of designing a Ferrari sports or racing car was not to be taken lightly. With Italy being the centre of the automotive design world at that time, the penalty for failure was surely eternal oblivion. However, the prize for establishing a successful design language for Ferrari’s cars was unimaginable prestige and recognition within the industry. This book looks at the influence that racing had on the design evolution of the company’s road cars.
|Sub-title||The Definitive Study|
|Page count||272 pages|
|Format||285 x 235 mm portrait, hardback plus dust jacket|